wholesale ordering portal

the mess

orders lived in spreadsheets, email threads, and whatever a rep wrote down between calls. pricing depended on who you asked. the back office spent mornings retyping what the field already knew.

the build

an account-based wholesale portal: their pricing, their products, bulk carts, and a back office that replaced the spreadsheet stack. reps order the way they already talk. the office sees the same numbers.

the after

reps stopped taking orders by hand. the portal is the order pad now.