how i work
house rules.
i’m a real person. send the form and things get done. this is how the shop runs.
01
i don’t
no phone calls unless the business is actually burning down.
send the form. i read it. i answer. a call is for real emergencies, not vibes.
02
i do
one small project first. then monthly if we both want it.
first we ship something you can use. then a monthly retainer if it makes sense. i’m not a vending machine for random hours.
03
i do
stay organized. that’s the only way shit gets done around here.
if it isn’t written down, it doesn’t exist. i’ll keep the list honest.
04
i don’t
i don’t chase imaginary kpis or vanity dashboards.
if a number doesn’t change a decision this week, i’m not building a shrine to it.
05
i do
you talk to me. i do the work. no middle man.
no assistant. no account manager. no “your team will follow up.” it’s me.
06
i don’t
i don’t do week-long workshops before i know if i can help.
if i need a week of meetings to know if i can help, i can’t help.
07
i do
i send something you can use.
not a 40-page deck. one small project. then we see.
08
i don’t
i don’t join your standups.
i’m not a seat in your zoom. i’m the person who ships the thing.
09
i don’t
i don’t bill for “alignment.”
if it needs a talk, i talk. i don’t invoice the conversation.
10
i do
one person who can say yes.
committees kill shops. pick a human. i’ll work with that human.
11
i don’t
i don’t do unpaid spec.
ideas are cheap. builds are not. i won’t audition for free.
12
i don’t
weekends are for fires, not brainstorms.
fake urgency is a hobby. real urgency gets me.
13
i do
a few clients at a time.
that’s the point. you get the person who actually builds it.
14
i don’t
i don’t build the dribbble shot.
i build what gets the work unstuck. pretty comes after useful.
15
i do
if it’s not a fit i’ll say so. fast.
i’d rather lose the job than waste a month being polite.
16
i do
you own the thing.
accounts, code, data. i’m not holding anything hostage.
17
i don’t
i don’t do “just a quick wordpress.”
if that’s the ask, you want a different shop. no hard feelings.
18
i do
scope moves, i tell you first.
no surprise invoices. if the problem grew, i rewrite the deal before i keep going.
still want in?
good. send the problem. if it’s a fit, i start. if it isn’t, i say so.
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